SPONSORS & PARTNERS

STRATEGIC SPONSORS & PARTNERS

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    GOBERNACIÓN DE CALDAS

    Having passed through the department in the inaugural Leyenda del Dorado 2016, Caldas is now the home of La Leyenda 2017. Caldas can boast some of Colombia's most staggering and diverse environments, with the race route descending down to the tropical Cauca river and also climbing all the way up to the Nevados National Park, as well as passing through some of its most beautiful colonial towns. The department are helping La Leyenda with substantial logistical support and by promoting Caldas as a world class tourism destination.

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    CHEERS - UCI FEMALE ELITE CATEGORY SPONSORS

    Cheers is a smooth rum based liquor made by the Licorera de Caldas, who are a new strategic sponsor of La Leyenda del Dorado. As one of our most important partners in La Leyenda race Cheers will appear on the UCI Female Elite jersey that is awarded to the leading team after each of the seven stages. 

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    ALCALDÍA DE MANIZALES

    The city of Manizales is home to both the start and finish of La Leyenda 2017. With the support of the Manizales Mayor's Office, the race kicks off in Plaza de Bolivar, right in the heart of the city centre, in the shadow of the mighty Cathedral, the tallest in Colombia at 107m high, and then traverses through the city streets before dropping aways towards La Rochela. Then, seven stages later, the race returns to the city, but this time for the race finish after its epic journey around the Caldas department. Again with the assistance of the Mayor, the Avenida Santander, Manizales' main thoroughfare, will be closed for all the riders to descend the hill to the Plaza Bolivar and finish the 482 km route, becoming 'Legends' in the process.

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    AVIANCA - OFFICIAL AIRLINE SPONSOR

    Avianca is Colombia’s national airline and flag carrier, as well as being the second oldest airline in the world. With destinations throughout North, South and Central America, and a growing presence in Europe with direct flights to Colombia from Madrid, Barcelona and London, we know many Leyenda racers will use their extensive network to get to the start line. Avianca help La Leyenda with publicity in the in-flight magazine and helping us bring some of the world’s top mountain bikers to Colombia for the race.

AMATEUR CATEGORY SPONSORS

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    HERRAGRO - OPEN MALE CATEGORY SPONSORS

    Herragro are the latest addition to the Leyenda family of sponsors. Based in Manizales, the 'capital' of La Leyenda, they're a well established company with over 55 years experience in the development and manufacturing of domestic and industrial hardware. Their diverse product range includes wheelbarrows, chainsaws and work boots and is sold in 14 countries around Latin America, with goals to expand further afield. Herragro are supporting La Leyenda 2017 in conjunction with Celema, another Manizales based company, and will be sponsoring the amateur Male 80, Male 100 and Mixed categories. We're very happy to have the support of another well respected Caldas business and are sure the partnership will be beneficial for all involved.

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    SANCANCIO - MASTERS CATEGORY SPONSORS

    In 2017 we held our race registration in Sancancio Shopping Centre, and we're now even happier to announce that in 2018 Sancancio will also sponsor the Masters Category as well as host race registration once again on Saturday 29th July, from 10am - 4pm, as well as the technical talk for all racers shortly afterwards. We know that many racers arrive to Manizales needing to buy supplies for the race or sim cards to keep in contact with family and friends, Sancancio has an Exito supermarket, mobile phone shops, and many other facilities to prepare you for your week racing La Leyenda. Sancancio will also feature on the Masters jersey that will be worn by the leading team in the category and presented at each night's evening award ceremony.

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    AUDI COLOMBIA - MIXED CATEGORY, VEHICLE AND ROUTE SPONSOR

    A huge part of our race logistics is moving the racers and 120 staff around the 466km race route in the Department of Caldas, in remote areas on often testing roads, like any mountain bike stage race. Consequently we're delighted to announce that Audi Colombia are our new Vehicle and Route Sponsor of La Leyenda 2018. Audi will be providing a range of their flagship off-road Q7s and Q5s to the organisation, which will be used during the build up to the race and to transport staff on the route, between the various race destinations.

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    CAFE DE COLOMBIA - GRANDMASTERS CATEGORY SPONSORS

    Café de Colombia is a name synonymous with Colombian cycling, originating from the team’s forage onto the European racing scene in the 1980s. Stars like Lucho Herrera and Fabian Parra raced up mythical climbs, wearing the iconic jersey, under which Herrera then went onto win the Vuelta de España in 1987. It’s therefore a pleasure to announce that Café de Colombia will be returning to the Colombian cycling scene by being the Grandmaster category Sponsor of La Leyenda 2018. This sponsorship is very appropriate or the race given that Manizales is at the heart of Colombia’s coffee zone, the Eje Cafetero, the route passes through many coffee fincas, and the tower in the El Cable area of Manizales was used to transport coffee around one hundred years.

    Café de Colombia will support La Leyenda by serving freshly brewed coffee to racers each morning, as well giving racers a momento bag of coffee to take home with them. The legendary Juan Valdez character and his donkey, the most prominent brand of Café de Colombia nowadays, will be present at the race finish! The iconic Café de Colombia logo will also appear on the Leyenda race jersey that all participants receive in their race kit.

RACE SPONSORS

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    VOLKSWAGEN COLOMBIA - VEHICLE AND ROUTE SPONSOR

    A huge part of our race logistics is moving the racers and 120 staff around the 466km race route in the Department of Caldas, in remote areas on often testing roads, like any mountain bike stage race. Consequently we're delighted to announce that Volkswagen Colombia are our new Vehicle and Route Sponsor of La Leyenda 2018. Volkswagen will be providing their flagship off-road vehicle the Amarok to the organisation, which will be used during the build up to the race and to transport staff on the route, between the various race destinations.

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    SHIMANO - OFFICIAL TECHNICAL SUPPORT SPONSOR

    Your bike might look nice and pretty at the start of La Leyenda, but post the prologue it’ll be covered in mud and not feeling quite as smooth to ride. This is where sponsors Shimano come in, with their expert mechanics providing neutral support during the stages to keep you going, as well as providing post stage mechanical support to make sure you’re already to go the next morning. In the eventuality that you need to buy replacement parts during the race, Shimano will have a selection of their products available for purchase that they will fit to your bike free of charge as well.

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    KAFITT - OFFICIAL CYCLING APPAREL SPONSOR

    Kafitt produce some of the worlds finest cycling garments, all of which is designed and manufactured right here in Colombia. Using cutting edge fabrics and innovative technology with intricate details, they are the perfect company to provide La Leyenda cycling apparel. All racers receive a Leyenda jersey and category leaders will also wear one of the highly desirable Leaders’ jerseys in the designated category colour.

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    BIMBO - OFFICIAL BAKED GOODS SPONSOR

    All cyclists like to eat high energy food, like cake and muffins, on long rides to keep them going and Leyenda sponsor Bimboare therefore an ideal partner for a multi-stage mountain bike race. Bimbo are the world's largest baking company with over 100 trademarks under its control, giving it a presence throughout North, Central and South America, as well as Europe and Asia. Bimbo will be supporting La Leyenda by providing a range of its baked goods that will be available at the various food stations for riders in each stage.

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    CELEMA - OFFICIAL WATER SPONSOR

    Celema are a Caldas based company, from the city of Manizales, at the very heart of the 2016 and 2017 La Leyenda routes. With their business primarily focused on dairy products, they are also able to use the same techniques and technology for the production of drinking water, which is obviously essential for the La Leyenda riders in their week of racing around Colombia with long climbs and hot temperatures meaning hydration is their number one priority every day.

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    MOTOREX - OFFICIAL MAINTANANCE PRODUCTS SPONSOR

    After cleaning your bike it's important to ensure that vital components, such as the chain, are well lubricated so that everything works properly on your next ride. Leyenda sponsor, Motorex, were founded 100 years ago in Switzerland in 1917 and now manufacture lubricants for a variety of uses and industries, from automobiles, agricultural uses, and of course, bicycle lubricants too. Motorex will be supporting La Leyenda with chain cleaning and lubricant fluid, as well brake cable fluid and suspension oil, which may need topping up over the course of seven demanding days of mountain biking. It's worth adding that Motorex's products are biodegradable and designed with the environment in mind.  We're very grateful to Motorex's support and know racers will be very appreciative to have a smooth flowing chain every morning.

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    KARCHER - OFFICIAL BIKE WASH SPONSOR

    One of the most arduous tasks related to mountain biking is definitely cleaning your bike after a long, muddy ride, and hoping it to be as quick and easy as possible - which is often not the case! Luckily, Leyenda sponsor Karcher specialise in high pressure hoses to make the job a lot easier. Originating from Germany, Alfred Karcher developed the first high pressure, hot water hose system in 1950 which revolutionised cleaning processes, and the same technology is still used today. Karcher will be donating several high pressure hoses to La Leyenda for the duration of the race which will be operated by trained staff in the bike wash area and will be a valued addition to Race Village area.

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    WESURA - OFFICIAL INSURANCE SPONSOR

    Seguros WESURA Colombia is the domestic insurance market leader. WeSura's an affiliate of Suramericana SA and its business strategy is aimed at giving clients competitive and affordable products based on their needs and risks. In addition to this strategy, WeSura also supports and promotes social initiatives around sport to complement the well being of people and communities in general, which therefore provides a natural link to La Leyenda del Dorado where WeSura provide insurance solutions for the race participants.

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    GENOVEVA ESTRADA

    Genoveva Estrada is a traditional jewellery where for more than 30 years we've dedicated ourselves to the art of gold and silver smithing, as well as commercial jewellery making. It's very important for us to maintain the handcrafted nature of our work that gives a story and a special touch to each piece of jewellery. As an added incentive for the national and international riders during La Leyenda, Genoveva Estrada will award the female category podium finishers with pieces of handcrafted gold and Colombian emeralds, in recognition of their huge effort on the mountain bike..

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    SUSUERTE - KING AND QUEEN OF THE VOLCANO

    Susuerte S.A. is a diverse company with wide range of products and services that are sold to clients instantly via communication networks, and with over 20 years of experience in the Caldas market. They'll be supporting La Leyenda del Dorado and will be sponsoring the exclusive King and Queen of the Volcano jersey given to the fastest male and female team to summit the might Nevado del Ruiz volcano.

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    SPECIALIZED - OFFICIAL BIKE SPONSOR

    Specialized are world leaders in all aspects of bicycle design, both mountain bike and road. They brought mountain biking into the mainstream 35 years ago with the StumpJumper, and look where the sport is now! Specialized are key Leyenda sponsors with their unrivalled cycling knowledge, expertise and equipment, as well as helping to bring some of their world class athletes to the race, such as 3 x World Champion Christoph Sauser. They also provide mechanical support during the race and have a range of spare parts available for purchase.

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    GATORADE - OFFICIAL HYDRATION SPONSOR

    Gatorade are our new Hydration Sponsor for La Leyenda del Dorado. With many thirsty racers to hydrate throughout the seven stages, Gatorade will provide thousands of litres of their classic hydration drink. With a legacy of over 50 years in the making, it’s the most scientifically researched and game-tested way to replace electrolytes lost in sweat. Gatorade is specifically made to keep you hydrated, which is why it’s trusted by some of the world’s best athletes and making it a perfect fit for La Leyenda.

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    TERMALES DEL OTOÑO - OFFICIAL HOTEL

    Termales del Otoño has been an ever-present and is one of Colombia's most prestigious hotels. As an Official Accommodation Sponsor and located at the foot of the Nevado del Ruíz volcano, it makes an idea location location for Leyenda racers after stages four and five with its thermal springs, numerous luxury rooms and ample conference facilities.

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    CONFA - OFFICIAL ACCOMMODATION

    Confa are one of Colombia's biggest health, education and recreation providers in Colombia and are based in the Caldas department. With around 400 people to accommodate La Leyenda use the La Rochela recreational centre, near the Cauca river, with its excellent facilities, furnished cabañas and tropical environment, making it a great base for the first two nights of La Leyenda.

PARTNERS

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    PROCOLOMBIA

    ProColombia promote Colombia internationally from a business perspective, encouraging investment into the country and Colombian companies to export abroad. La Leyenda fits perfectly into this model as the race brings jobs, opportunities and exposure to areas of the country that are often still developing and need this additional support.

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    MARCA PAÍS

    Marca País are the tourism arm of ProColombia, promoting the country’s incredible potential for tourism to an international audience. La Leyenda showcases the best of Colombia to the world, with its stunning landscapes, original colonial towns and lots of big Colombian smiles, so Marca País use their contacts and expertise to make sure the world hears about it!

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    COLOMBIAN POLICE

    The safety and security of riders is our number one priority throughout La Leyenda and the Colombian National Police are essential to that task. From leading out the cyclists in the morning to make sure the road is clear, to supervising the town security at night, Leyenda racers can be sure they’re in good hands so they can concentrate on their racing.

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    DEFENSA CIVIL

    The Defensa Civil Colombiana (Colombian Mountain Rescue) help us ensure the safety of all racers and staff throughout the week of La Leyenda. With their expertly trained staff on hand to attend to any type of injury and their state of the art equipment and vehicles, it means everyone can relax, safe in the knowledge that they’re in the best possible hands. This is especially the case when the race climbs El Nevado del Ruíz, upto 4,000m, as La Defensa Civil provide their special altitude equipment to attend to any cases of altitude sickness amongst racers or staff.

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    COLOMBIAN CYCLING FEDERATION

    As part of being an international mountain bike race La Leyenda del Dorado has the support the Colombian Cycling Federation to ensure the correct race procedures are put in place and the appropriate personnel attend the race, so all racing issues are taken care of and the race profile can grow year on year.

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    UNION CYCLISTE INTERNATIONALE

    The Union Cycliste Internationale (UCI) are without doubt the most important organisation in world cycling. Governing all competitive aspects of the sport, from the Tour de France, to the Olympic Games to the up and coming disciplines of cyclo-cross and paracycling, they ensure the right rules and regulations are adhered to so that the relevant competitions are well organised and succesful. Based in Aigle, Switzerland, the UCI administer points to professional cyclists based on their performance, and we're very much looking forward to welcoming some of the world's top professional mountain bikers to La Leyenda del Dorado 2017.

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    SALAMINA

    The colonial town of Salamina was one of the highlights of the inaugural Leyenda. Not only was the town extremely accommodating with race logistics, but thousands of residents and school children came out to line the route, giving the racers a memorable welcome as they cycled down Calle Real. This year we'll be spending two nights in beautiful Salamina, with the Cross Country Stage 3 being the main spectacle and sure to attract even more people onto the streets than last year.

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    COTELCO

    Cotelco represent the hotel and tourism industry around Colombia, ensuring high standards and good service for visitors. Cotelco Caldas have helped La Leyenda substantially over the past year with accommodation plans and contacts in Manizales and the wider Caldas area, in order to ensure the best plans are in place for hosting the racers and staff that take part in La Leyenda.

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    VISIT MANIZALES

    Visit Manizales are the organisation in charge of promoting tourism in Manizales and nearby areas on both domestic and international levels. "A paradise in the mountains" is how Visit Manizales sell the city, and with Nevado del Ruíz towering over Manizales and, numerous international events taking place all year round, such as Leyenda, there are many reasons to pass by. Visit Manizales support La Leyenda by providing logistical and consultative advice regarding the race, sponsorship and also assistance in bringing top riders to Colombia. 

OFFICIAL SUPPLIERS

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    BUFF - OFFICIAL HEADWEAR SUPPLIER

    Buff are a company with the outdoors at their core. Based in Barcelona, Spain, their versatile headwear can be used for a variety of activities, from keeping your neck warm during winter sport activities, as a sweatband around your wrist when running or even as a dust mask when mountain biking in dry conditions. This year we once again welcome Buff's own mountain bike team from Spain, Buff-Scott MTB team, led by Pau Zamora, a 2016 Legend and now it's a great pleasure to be able to count on their sponsorship via Buff Colombia and a supply of specially designed UV Buffs. These have an extra layer of protection against harmful ultra-violet rays which will be very useful in the two high altitude stages, as well as providing an added level of warmth on those chilly descents.

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    SPONSOR - OFFICIAL SPORTS NUTRITION SUPPLIER

    Sponsor Sport Food is designed with most advanced sports nutrition technology and is the preferred recovery product for many of the world's top cyclists. It allows you to keep your carbohydrate levels high whilst also hydrating your body to allow the maximum absorption of electrolytes and recovery of amino-acids to aid muscle recovery. With seven demanding stages, Leyenda racers will definitely appreciate such a quality recovery option..

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    PAVE - OFFICIAL MERCHANDISE SUPPLIER

    Pavé is a Colombian company providing casual clothes and premium accessories, based in Medellín, Colombia. We will be the partner to deliver a sensational experience in the official store of La Leyenda del Dorado where you will find incredible items to remember this epic event forever.

    Our clothing is fashionable and casual, based on our passion for cycling. Our male and female range of garments are designed to be worn by avid cyclists, any day and in any situation, eating out, dress down Friday at the office or that favorite shirt that you want to wear after having done a long ride so you don´ñt mess up your car. Our product range includes t-shirts, premium polo t-shirts made from Peruvian PIMA cotton, shirts, dresses, hoodies, socks and some casual accessories. At La Leyenda del Dorado, we will be partners for the official store and official merchandise suppliers.

MEDIA PARTNERS AND ALLIANCES

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    ESPN

    ESPN are what their slogan says they are, 'A Worldwide Leader in Sports.' With initials standing for Entertainment and Sports Programming Network they broadcast just about every mainstream sport imaginable in over 200 countries, from football and rugby to basketball and of course, cycling. ESPN Colombia and Leyenda have agreed a Media Partnership to include and broadcast news and updates of the race on their bike focussed programmes, news bulletins and online platforms too, ensuring that Colombia's premier mountain bike race can be enjoyed throughout the continent.

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    TELECAFÉ

    Telecafé, as its name suggests, is the local TV channel for the coffee region of Colombia, covering the departments of Caldas, Risaralda and Quindío. We're delighted to be working for the first time with Telecafé to broadcast live from three stages of the race, allowing viewers from around the world to see the Leyenda action live on TV and via their internet streaming service around the world.

  • GOBERNACIÓN DE CALDAS
  • CHEERS - UCI FEMALE ELITE CATEGORY SPONSORS
  • ALCALDÍA DE MANIZALES
  • AVIANCA - OFFICIAL AIRLINE SPONSOR
  • HERRAGRO - OPEN MALE CATEGORY SPONSORS
  • SANCANCIO - MASTERS CATEGORY SPONSORS
  • AUDI COLOMBIA - MIXED CATEGORY, VEHICLE AND ROUTE SPONSOR
  • CAFE DE COLOMBIA - GRANDMASTERS CATEGORY SPONSORS
  • VOLKSWAGEN COLOMBIA - VEHICLE AND ROUTE SPONSOR
  • SHIMANO - OFFICIAL TECHNICAL SUPPORT SPONSOR
  • KAFITT - OFFICIAL CYCLING APPAREL SPONSOR
  • BIMBO - OFFICIAL BAKED GOODS SPONSOR
  • CELEMA - OFFICIAL WATER SPONSOR
  • MOTOREX - OFFICIAL MAINTANANCE PRODUCTS SPONSOR
  • KARCHER - OFFICIAL BIKE WASH SPONSOR
  • WESURA - OFFICIAL INSURANCE SPONSOR
  • SUSUERTE - KING AND QUEEN OF THE VOLCANO
  • GENOVEVA ESTRADA
  • SPECIALIZED - OFFICIAL BIKE SPONSOR
  • GATORADE - OFFICIAL HYDRATION SPONSOR
  • TERMALES DEL OTOÑO - OFFICIAL HOTEL
  • CONFA - OFFICIAL ACCOMMODATION
  • PROCOLOMBIA
  • MARCA PAÍS
  • COLOMBIAN POLICE
  • DEFENSA CIVIL
  • COLOMBIAN CYCLING FEDERATION
  • UNION CYCLISTE INTERNATIONALE
  • SALAMINA
  • COTELCO
  • VISIT MANIZALES
  • BUFF - OFFICIAL HEADWEAR SUPPLIER
  • SPONSOR - OFFICIAL SPORTS NUTRITION SUPPLIER
  • PAVE - OFFICIAL MERCHANDISE SUPPLIER
  • ESPN
  • TELECAFÉ