Cheers as Strategic Sponsor
We’re delighted to welcome rum based, coffee liqueur, Cheers back as Strategic Sponsor of La Leyenda for a second consecutive year. Made by the Licorera de Caldas, based just outside Manizales, the home of La Leyenda 2019, Cheers combines tones of rum, mixed with milk, vanilla and coconut, to create a smooth, alcoholic beverage, perfect to accompany meals and social events.
“Supporting sporting events is a fundamental part of our Social Responsibility work, and even more so when it’s La Leyenda which is such a recognised event in our home department of Caldas, with so many participants as well. This year we’ll once again be supporting La Leyenda with ‘Cheers’ and we hope the Caldenses remember this iconic beverage that’s returning with more flavour than ever to accompany life’s best moments,” said Yazmín Agudelo Salazar, Press and Communications spokesperson for the Licorera de Caldas.
Racers and supporters will see Cheers in various locations throughout La Leyenda, and we hope they can enjoy it at the end of a stage and end of race party!