Cheers as Strategic Sponsor

#Sponsorship

2019-07-09

We’re delighted to welcome rum based, coffee liqueur, Cheers back as Strategic Sponsor of La Leyenda for a second consecutive year. Made by the Licorera de Caldas, based just outside Manizales, the home of La Leyenda 2019, Cheers combines tones of rum, mixed with milk, vanilla and coconut, to create a smooth, alcoholic beverage, perfect to accompany meals and social events.

“Supporting sporting events is a fundamental part of our Social Responsibility work, and even more so when it’s La Leyenda which is such a recognised event in our home department of Caldas, with so many participants as well. This year we’ll once again be supporting La Leyenda with ‘Cheers’ and we hope the Caldenses remember this iconic beverage that’s returning with more flavour than ever to accompany life’s best moments,” said Yazmín Agudelo Salazar, Press and Communications spokesperson for the Licorera de Caldas.

Racers and supporters will see Cheers in various locations throughout La Leyenda, and we hope they can enjoy it at the end of a stage and end of race party!

Return

  • GOBERNACIÓN DE CALDAS
  • CHEERS - UCI FEMALE ELITE CATEGORY SPONSORS
  • ALCALDÍA DE MANIZALES
  • SPECIALIZED - OFFICIAL BIKE SPONSOR
  • HERRAGRO - OPEN MALE CATEGORY SPONSORS
  • CELEMA - OFFICIAL WATER & OPEN MALE CATEGORY SPONSORS
  • GATORADE - OFFICIAL HYDRATION & MIXED CATEGORY SPONSOR
  • SANCANCIO - MASTERS CATEGORY SPONSORS
  • VENECIA - GRANDMASTERS CATEGORY SPONSORS
  • Nissan Colombia - Official Vehicle Sponsor
  • SHIMANO - OFFICIAL TECHNICAL SUPPORT SPONSOR
  • KAFITT - OFFICIAL CYCLING APPAREL SPONSOR
  • MOTOREX - OFFICIAL MAINTANANCE PRODUCTS SPONSOR
  • KARCHER - OFFICIAL BIKE WASH SPONSOR
  • WESURA - OFFICIAL INSURANCE SPONSOR
  • GENOVEVA ESTRADA
  • TERMALES DEL OTOÑO - OFFICIAL HOTEL
  • ORIGAMI - OFFICIAL CEREAL BAR SPONSOR
  • PROCOLOMBIA
  • MARCA PAÍS
  • COLOMBIAN POLICE
  • DEFENSA CIVIL
  • COLOMBIAN CYCLING FEDERATION
  • UNION CYCLISTE INTERNATIONALE
  • SALAMINA
  • COTELCO
  • VISIT MANIZALES
  • BUFF - OFFICIAL HEADWEAR SUPPLIER
  • SPONSOR - OFFICIAL SPORTS NUTRITION SUPPLIER
  • PAVE - OFFICIAL MERCHANDISE SUPPLIER
  • MASQUEBICI - OFFICIAL MECHANICAL AND MASSAGE SUPPLIER
  • ESPN
  • TELECAFÉ